Publisher:
John Benjamins Publishing Company, Amsterdam/Philadelphia
This monograph explores the diverse sociopragmatic functions and meanings of humorous discourse in various online contexts affecting its use. To this end, an analytical model is proposed which takes into consideration the aspects of context which are...
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Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
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This monograph explores the diverse sociopragmatic functions and meanings of humorous discourse in various online contexts affecting its use. To this end, an analytical model is proposed which takes into consideration the aspects of context which are relevant to the production and reception of humor, and hence to its sociopragmatic analysis.
Intro -- Dedication page -- Table of contents -- Acknowledgments -- Introduction -- Chapter 1 Humor and context within the (socio)pragmatic theories of humor -- 1.1 Introductory remarks -- 1.2 Context in competence theories of humor -- 1.3 Context in other approaches to humor -- 1.4 Towards a more contextualized version of the General Theory of Verbal Humor -- 1.5 Attardo's proposal on a performance theory of humor -- 1.6 Kuipers' conceptualization of the knowledge about humor -- 1.7 The Discourse Theory of Humor -- Analytical Focus 1: Sociocultural Assumptions (henceforth AF1/Sociocultural Assumptions) -- Analytical Focus 2: Genre (henceforth AF2/Genre) -- Analytical Focus 3: Text (henceforth AF3/Text) -- 1.8 Summary -- Chapter 2 Humorous and non-humorous interpretations of attempts at humor - or why humor may fail -- 2.1 Introductory remarks -- 2.2 Metapragmatics and the study of humor -- 2.3 On humor failure and success -- 2.4 Humor failure and the Discourse Theory of Humor -- 2.5 The data of the case study -- 2.6 Data analysis -- 2.7 Discussion -- 2.8 Summary -- Chapter 3 Humor as metapragmatic commentary on language use - or how people attempt to regulate language use through humor -- 3.1 Introductory remarks -- 3.2 On memes and their metapragmatic function -- 3.3 Greek traditionalist grammar memes: Humorous memes about the cooking contest Master Chef Greece -- 3.3.1 Interpreting standard and/or prestigious varieties as dialectal Greek -- 3.3.2 Expanding the use of the dialect of Ioannina -- 3.3.3 Discussion -- 3.4 Greek backlash memes: Humorous memes about the translation of English loanwords into Greek -- 3.4.1 Inappropriate connotations -- 3.4.2 Uncommon and unusable translation equivalents -- 3.4.3 Lower or higher inappropriate style -- 3.4.4 'Bad' English -- 3.4.5 Informal versus formal Greek -- 3.4.6 Corrective acts are incongruous. "This monograph explores the diverse sociopragmatic functions and meanings of humorous discourse in various online contexts affecting its use. To this end, an analytical model is proposed which takes into consideration the aspects of context which are relevant to the production and reception of humor, and hence to its sociopragmatic analysis. The model is employed for addressing research questions such as the following: Why may an utterance/text be intended and perceived as humorous by some speakers and fail for others? How and why may speakers attempt to regulate language use through humor? Why and how may the same humorous utterance/text engender diverse and contradictory interpretations? How do speakers create social groups and project social identities through humor? How could the sociopragmatic analysis of humor form the basis for teaching about humor within a critical literacy framework?"--
