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  1. Der Nutri-Score
    eine quantitative Studie zur Wirksamkeit visuellen Nudgings auf das Konsumentenverhalten
    Author: Skretkowicz, Yvette; Perret, Jens K.
    Published: 2023
    Publisher:  ISM - International School of Management gGmbH, Dortmund

    Globally, unhealthy diets have a significant impact on people's risk of disease and mortality, so the German Ministry of Nutrition and Agriculture also focuses on healthier and balanced diets in its reduction and innovation strategy. By means of the... more

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    Globally, unhealthy diets have a significant impact on people's risk of disease and mortality, so the German Ministry of Nutrition and Agriculture also focuses on healthier and balanced diets in its reduction and innovation strategy. By means of the NutriScore, the nudging principle is used to provide consumers with additional nutritional labeling and to encourage the purchase of healthy foods. The aim of this study is to investigate the effectiveness of visual nudging in FMCGs in the form of the Nutri-Score on consumers' purchase decisions and to validate its robustness with respect to the demographic factors of gender and age. For this purpose, an online survey was conducted with 296 participants and the purchase behavior of selected products, before and after insertion of the Nutri-Score, was examined. A multinomial logistic regression analysis showed that purchasing behavior changed with the insertion of the Nutri-Score, with subjects avoiding negatively rated products and preferring positively rated products. It was further shown that these effects persist regardless of the age and gender of the subjects.

     
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    Source: Union catalogues
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 9783757806507
    Series: ISM working paper ; no. 21
    Subjects: Ernährungspolitik; Ernährungsverhalten; Produktinformation; Warenkennzeichnung; Kaufentscheidung; Nudge; Wirkungsanalyse; Stichprobenerhebung; Deutschland
    Scope: 1 Online-Ressource (circa 28 Seiten), Illustrationen
  2. Der Nutri-Score
    Eine quantitative Studie zur Wirksamkeit visuellen Nudgings auf das Konsumentenverhalten
    Author: Skretkowicz, Yvette; Perret, Jens K.
    Published: 2023
    Publisher:  Books on Demand, Norderstedt

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