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  1. Congruency, Expectations and Consumer Behavior in Digital Environments
    Author: Nimmermann, Frederic
    Published: 2020
    Publisher:  Springer Fachmedien Wiesbaden, Wiesbaden ; Springer International Publishing AG, Cham

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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9783658284213; 3658284218
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    DDC Categories: 650
    Edition: 1st ed. 2020
    Series: Handel und Internationales Marketing Retailing and International Marketing
    Subjects: Digitalisierung; Verbraucherverhalten; Online-Dienst; Multimediaprodukt; Computerspiel; Internet; Nutzung; Marketing; Electronic commerce; Sales management; Marketing; E-Business; Sales and Distribution
    Scope: 1 Online-Ressource (XIV, 213 Seiten), 14 illus.
  2. Congruency, Expectations and Consumer Behavior in Digital Environments
    Author: Nimmermann, Frederic
    Published: 2020
    Publisher:  Springer Gabler, Wiesbaden

    Deeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments -- Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants -- More Profound Understanding... more

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    Deeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments -- Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants -- More Profound Understanding of Complaint Management in the Eye of the Beholder in Online Environments -- Impact of Expectations on the Choice of eSports Event Consumption Form and Videogame Success A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. Contents Deeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants More Profound Understanding of Complaint Management in the Eye of the Beholder in Online Environments Impact of Expectations on the Choice of eSports Event Consumption Form and Videogame Success Target Groups Scientists and students in the field of marketing and distribution Practitioners in industry in these fields of expertise About the Author Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments

     
    Export to reference management software   RIS file
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9783658284213
    Other identifier:
    Edition: 1st ed. 2020
    Series: Handel und Internationales Marketing Retailing and International Marketing
    Springer eBook Collection
    Array
    Subjects: Digitale Güter; Konsumentenverhalten; Computerspiel; Internetnutzung; E-business; Electronic commerce; E-commerce; Sales management; Marketing
    Scope: 1 Online-Ressource (XIV, 213 p. 14 illus)
  3. Congruency, Expectations and Consumer Behavior in Digital Environments
    Author: Nimmermann, Frederic
    Published: 2020
    Publisher:  Springer Fachmedien Wiesbaden, Wiesbaden

    Export to reference management software   RIS file
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