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  1. Metaphors of coronavirus
    invisible enemy or zombie apocalypse?
    Published: [2021]; ©2021
    Publisher:  palgrave macmillan, Cham, Switzerland

    This book explores the metaphors used in public and media communication to ask how language shapes our moral reasoning about the global coronavirus crisis. The author offers insights into the metaphors, metonyms, allegories and symbols of the global... more

    Universitätsbibliothek Siegen
    Unlimited inter-library loan, copies and loan

     

    This book explores the metaphors used in public and media communication to ask how language shapes our moral reasoning about the global coronavirus crisis. The author offers insights into the metaphors, metonyms, allegories and symbols of the global crisis and examines how they have contributed to policy formation and communication. Combining metaphor theory with moral foundations theory, he places metaphors in their historical contexts, and then critically questions why certain tropes might be used in particular situations to persuade and convince an audience. The book takes an integrated approach, involving ideas from cognitive linguistics, history, social psychology and literature to produce a multi-layered and thematically rich interpretation of the language of the pandemic and its social and political consequences. It will be relevant to readers with a background in these areas, as well as anyone with a general interest in the language used to make sense of this global event

     

    Export to reference management software   RIS file
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9783030851057
    Other identifier:
    978-3-030-85105-7
    Subjects: Applied linguistics; Linguistic anthropology; Technology—Sociological aspects; Communication; Personality; Social psychology; Linguistics; moral foundations theory;metaphor frames;science fiction;metonyms;propaganda;decision making;public health communication;COVID-19;social media;allegory;xenophobia
    Other subjects: Textlinguistik, Diskursanalyse, Stilistik; B; Applied Linguistics; Social Sciences; Psycholinguistics and Cognitive Lingusitics; Linguistic Anthropology; Angewandte Sprachwissenschaft; Science Communication; Science and Technology Studies; Ethnolinguistik; Social Psychology; Media and Communication; Wissenssoziologie, Wissenschaftssoziologie, Techniksoziologie; Rhetoric of Science and Technology; Personality and Social Psychology; Medienwissenschaften; Kommunikationswissenschaften; Differentielle Psychologie, Persönlichkeitspsychologie; Sozialpsychologie; Hardcover, Softcover / Sprachwissenschaft, Literaturwissenschaft/Allgemeine und Vergleichende Sprachwissenschaft
    Scope: xvi, 301 Seiten, 420 grams
    Notes:

    Using both corpus-based and experimental survey methods, Charteris-Black expertly analyses key metaphors, metonymies and allegories about the virus, its worldwide spread and its medical management and relates them to fundamental parameters of moral judgement, leading to fascinating new insights."-Andreas Musolff, Professor of Intercultural Communication, University of East Anglia, UKThis book explores the metaphors used in public and media communication to ask how language shapes our moral reasoning about the global coronavirus crisis. The author offers insights into the metaphors, metonyms, allegories and symbols of the global crisis and examines how they have contributed to policy formation and communication. Combining metaphor theory with moral foundations theory, he places metaphors in their historical contexts, and then critically questions why certain tropes might be used in particular situations to persuade and convince an audience.-. - The book takes an integrated approach, involving ideas from cognitive linguistics, history, social psychology and literature to produce a multi-layered and thematically rich interpretation of the language of the pandemic and its social and political consequences. It will be relevant to readers with a background in these areas, as well as anyone with a general interest in the language used to make sense of this global event.Jonathan Charteris-Black is Professor of Linguistics at the University of the West of England, UK. His research interests include metaphor, rhetoric and political discourse

    1. The Moral Frames and Coronavirus2. Metaphors of the Pandemic: War3. Metaphors of the Pandemic: Fire and Force of Nature4. The Pandemic as Zombie Apocalypse5. Epidemiology: Science, and Metaphor6. Disease, Confinement & Language7. ‘Bubbles’, ‘Cocoons’. The ‘Protective Ring’ and the ‘Petri Dish’: The Containment Frame and the Pandemic8. Metonyms of the Pandemic9. Magic, Miracle Cures and Metaphoric Thought in the Anti-Vaccine Movement10. Honesty and Dishonesty in Pandemic Language;

  2. Metaphors of coronavirus
    invisible enemy or zombie apocalypse?
    Published: [2021]; ©2021
    Publisher:  palgrave macmillan, Cham, Switzerland

    This book explores the metaphors used in public and media communication to ask how language shapes our moral reasoning about the global coronavirus crisis. The author offers insights into the metaphors, metonyms, allegories and symbols of the global... more

    Universitätsbibliothek Siegen
    11BGA4320
    Unlimited inter-library loan, copies and loan

     

    This book explores the metaphors used in public and media communication to ask how language shapes our moral reasoning about the global coronavirus crisis. The author offers insights into the metaphors, metonyms, allegories and symbols of the global crisis and examines how they have contributed to policy formation and communication. Combining metaphor theory with moral foundations theory, he places metaphors in their historical contexts, and then critically questions why certain tropes might be used in particular situations to persuade and convince an audience. The book takes an integrated approach, involving ideas from cognitive linguistics, history, social psychology and literature to produce a multi-layered and thematically rich interpretation of the language of the pandemic and its social and political consequences. It will be relevant to readers with a background in these areas, as well as anyone with a general interest in the language used to make sense of this global event.

     

    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 9783030851057
    Other identifier:
    978-3-030-85105-7
    10.1007/978-3-030-85106-4
    Other subjects: Textlinguistik, Diskursanalyse, Stilistik; B; Applied Linguistics; Social Sciences; Psycholinguistics and Cognitive Lingusitics; Linguistic Anthropology; Linguistic Anthropology; Angewandte Sprachwissenschaft; Science Communication; Science and Technology Studies; Ethnolinguistik; Social Psychology; Media and Communication; Wissenssoziologie, Wissenschaftssoziologie, Techniksoziologie; Rhetoric of Science and Technology; Personality and Social Psychology; Medienwissenschaften; Kommunikationswissenschaften; Differentielle Psychologie, Persönlichkeitspsychologie; Sozialpsychologie; Hardcover, Softcover / Sprachwissenschaft, Literaturwissenschaft/Allgemeine und Vergleichende Sprachwissenschaft; Applied linguistics; Linguistic anthropology; Technology—Sociological aspects; Communication; Personality; Social psychology; Linguistics; moral foundations theory;metaphor frames;science fiction;metonyms;propaganda;decision making;public health communication;COVID-19;social media;allegory;xenophobia
    Scope: xvi, 301 Seiten, 420 grams.
    Notes:

    Using both corpus-based and experimental survey methods, Charteris-Black expertly analyses key metaphors, metonymies and allegories about the virus, its worldwide spread and its medical management and relates them to fundamental parameters of moral judgement, leading to fascinating new insights."-Andreas Musolff, Professor of Intercultural Communication, University of East Anglia, UKThis book explores the metaphors used in public and media communication to ask how language shapes our moral reasoning about the global coronavirus crisis. The author offers insights into the metaphors, metonyms, allegories and symbols of the global crisis and examines how they have contributed to policy formation and communication. Combining metaphor theory with moral foundations theory, he places metaphors in their historical contexts, and then critically questions why certain tropes might be used in particular situations to persuade and convince an audience.-. - The book takes an integrated approach, involving ideas from cognitive linguistics, history, social psychology and literature to produce a multi-layered and thematically rich interpretation of the language of the pandemic and its social and political consequences. It will be relevant to readers with a background in these areas, as well as anyone with a general interest in the language used to make sense of this global event.Jonathan Charteris-Black is Professor of Linguistics at the University of the West of England, UK. His research interests include metaphor, rhetoric and political discourse.

    1. The Moral Frames and Coronavirus2. Metaphors of the Pandemic: War3. Metaphors of the Pandemic: Fire and Force of Nature4. The Pandemic as Zombie Apocalypse5. Epidemiology: Science, and Metaphor6. Disease, Confinement & Language7. ‘Bubbles’, ‘Cocoons’. The ‘Protective Ring’ and the ‘Petri Dish’: The Containment Frame and the Pandemic8. Metonyms of the Pandemic9. Magic, Miracle Cures and Metaphoric Thought in the Anti-Vaccine Movement10. Honesty and Dishonesty in Pandemic Language;