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  1. International public relations
    negotiating culture, identity, and power
    Author: Curtin, Patricia A.
    Published: c2007
    Publisher:  SAGE, Thousand Oaks, [Calif.]

    Location:
    Universität der Bundeswehr München, Universitätsbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt, Abteilungsbibliothek Schweinfurt
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Technische Hochschule Würzburg-Schweinfurt Bibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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    Content information
    Volltext (URL des Erstveröffentlichers)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781452224817
    RVK Categories: MF 1500 ; QP 637
    Subjects: Interkulturelle Kommunikation; Public relations; Public relations; Intercultural communication; Interkulturelle Kompetenz; Öffentlichkeitsarbeit; Internationaler Vergleich; Internationales Management
    Scope: xiii, 304 p.
    Notes:

    This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates

    Includes bibliographical references and index