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  1. Innovations and Implications of Persuasive Narrative
    Contributor: Schartel Dunn, Stephanie G. (HerausgeberIn); Nisbett, Gwendelyn S. (HerausgeberIn)
    Published: 2020; ©2020
    Publisher:  Peter Lang Publishing, Incorporated, New York

    This interdisciplinary volume explores the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content... more

    Access:
    Aggregator (lizenzpflichtig)

    Location:
    Hochschulbibliothek Friedensau
    Signature:
    Online-Ressource
    Inter-library loan:
    No inter-library loan

     

    This interdisciplinary volume explores the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others).

     
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    Source: Union catalogues
    Contributor: Schartel Dunn, Stephanie G. (HerausgeberIn); Nisbett, Gwendelyn S. (HerausgeberIn)
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781433180880
    Subjects: Electronic books
    Scope: 1 online resource (292 pages)
    Notes:

    Description based on publisher supplied metadata and other sources
  2. Innovations and Implications of Persuasive Narrative
    Contributor: Schartel Dunn, Stephanie G. (Herausgeber); Nisbett, Gwendelyn S. (Herausgeber)
    Published: 2021
    Publisher:  Peter Lang Inc., International Academic Publishers, New York

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