Skip to main navigation Skip to main content
info(at)avldigital.remove-this.de
Deutsch English
Narrow Search
Search narrowed by
Last searches

Results for *

Displaying results 1 to 3 of 3.

  1. The public relations writer's handbook
    Author: Lehmann, Whitney
    Published: 2020; © 2020
    Publisher:  Routledge, Taylor & Francis Group, New York

    "From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed... more

     

    "From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer's Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you're a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that's accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text"--

     
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Volltext (URL des Erstveroeffentlichers)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781351261920; 1351261924; 9781351261913; 1351261916; 9781351261890; 1351261894; 9781351261906; 1351261908
    Other identifier:
    Subjects: Public relations; Business writing
    Scope: 1 online resource (xviii, 183 pages), illustrations
    Notes:

    Description based on online resource; title from digital title page (viewed on May 12, 2020)
  2. The public relations writer's handbook
    Author: Lehmann, Whitney
    Published: 2020
    Publisher:  Routledge, Taylor & Francis Group, New York ; Taylor & Francis Group, London

    "From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed... more

    Access:

    Location:
    TU Darmstadt, Universitäts- und Landesbibliothek - Stadtmitte
    Inter-library loan:
    No inter-library loan

     

    "From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer's Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you're a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that's accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text"--...

     
    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781351261920; 1351261924; 9781351261913; 1351261916; 9781351261890; 1351261894; 9781351261906; 1351261908
    Other identifier:
    Subjects: Public relations; Business writing
    Scope: 1 Online-Ressource (xviii, 183 pages), illustrations
    Notes:

    Includes bibliographical references and index
  3. The public relations writer's handbook /
    Author: Lehmann, Whitney
    Published: 2020.; ©2020
    Publisher:  Routledge, Taylor & Francis Group,, New York :

    "From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed... more

    Access:

    Location:
    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    "From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer's Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you're a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that's accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text"--

     
    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Media type: Ebook
    Format: Online
    ISBN: 9781351261920; 1351261924; 9781351261913; 1351261916; 9781351261890; 1351261894; 9781351261906; 1351261908
    Other identifier:
    Subjects: Public relations.; Business writing.; Business report writing.; Relations publiques.; Style commercial.; public relations.; BUSINESS & ECONOMICS; BUSINESS & ECONOMICS; Public relations.; Business writing.; Public relations; Publicity.
    Scope: 1 online resource (xviii, 183 pages) :, illustrations
    Notes:

    Includes bibliographical references and index.

    Purpose, process, style, form and tone -- News releases and other types of releases -- Media pitches -- Media advisories/alerts -- Public service announcements -- Media kits -- Interviewing -- Background materials and backgrounders -- Fact sheets -- Bio sketches -- News writing -- Feature writing -- Email and writing for the web -- Writing for social media -- Letters and memos -- Speech writing -- Talking points and run of show -- Shot lists and photo captions.