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  1. Scenarios
    the art of strategic conversation
    Author: Heijden, Kees van der
    Published: c2005
    Publisher:  John Wiley & Sons, Chichester, West Sussex

    Location:
    Hertie School, Library and Information Services
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 0470023694; 9780470023693
    Edition: 2nd ed
    Subjects: Strategic planning; Creative thinking; Communication in management
    Scope: Online-Ressource (xxiv, 356 pges), Illustrationen
    Notes:

    Includes bibliographical references (p. [347]-350) and index

    The context: 1965 to 1990, Five discoveries at ShellIntroduction to scenario-based planning -- Three competing paradigms in strategic management -- The principles of scenario-based planning: Strategising -- The business idea of an organisation -- The uncertain environment -- Scenario analysis -- Scenarios and the strategic conversation -- The practice of scenario-based planning: The practitioner's art -- Articulation of the business idea -- Competitive positioning -- Scenario development -- Option planning -- Institutionalising scenario-based planning: The management of change -- Planning process -- Guiding the strategic conversation -- Conclusion.
  2. Scenarios
    the art of strategic conversation
    Author: Heijden, Kees van der
    Published: c2005
    Publisher:  John Wiley & Sons, Chichester, West Sussex

    Location:
    Hertie School, Library and Information Services
    Inter-library loan:
    No inter-library loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 0470023694; 9780470023693
    Edition: 2nd ed
    Subjects: Strategic planning; Creative thinking; Communication in management
    Scope: Online-Ressource (xxiv, 356 pges), Illustrationen
    Notes:

    Includes bibliographical references (p. [347]-350) and index

    The context: 1965 to 1990, Five discoveries at ShellIntroduction to scenario-based planning -- Three competing paradigms in strategic management -- The principles of scenario-based planning: Strategising -- The business idea of an organisation -- The uncertain environment -- Scenario analysis -- Scenarios and the strategic conversation -- The practice of scenario-based planning: The practitioner's art -- Articulation of the business idea -- Competitive positioning -- Scenario development -- Option planning -- Institutionalising scenario-based planning: The management of change -- Planning process -- Guiding the strategic conversation -- Conclusion.