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  1. Television advertising and televangelism
    discourse analysis of persuasive language
    Author: Schmidt, Rosemarie
    Published: 1986
    Publisher:  J. Benjamins Pub. Co., Amsterdam

    Location:
    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Ostbayerische Technische Hochschule Amberg-Weiden, Hochschulbibliothek, Standort Weiden
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 1556190069; 9027286299; 9781556190063; 9789027286291
    Series: Pragmatics & beyond ; VII:5
    Subjects: Language and languages; Literature; Persuasion (Rhétorique); Publicité télévisée / Langage; Evangélisation / Langage; LANGUAGE ARTS & DISCIPLINES / Communication Studies; LANGUAGE ARTS & DISCIPLINES / Speech; Evangelistic work / Language; Persuasion (Rhetoric); Television advertising / Language; Television in religion; Télévision et religion; Évangélistes (prédicateurs protestants); Predigt; Stil; Fernsehen; Rhetorik; Werbesendung; Fernsehsendung; Religion; Fernsehsprache; Sprache; Werbesprache; Literatur; Sprache; Persuasion (Rhetoric); Television advertising; Television in religion; Evangelistic work; Religion; Stil; Fernsehen; Fernsehsprache; Predigt; Fernsehsendung; Werbesprache; Sprache; Rhetorik; Werbesendung
    Scope: 1 Online-Ressource (vi, 88 pages)
    Notes:

    Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002

    Includes bibliographical references (pages 83-88)

    TELEVISION ADVERTISING AND TELEVANGELISM DISCOURSE ANALYSIS OF PERSUASIVE LANGUAGE; Editorial page; Title page; Copyright page; Table of contents; 1. INTRODUCTION; 2. THE LANGUAGE OF PERSUASION; 3. THE LANGUAGE OF TELEVANGELISM; 4. RESULTS AND DISCUSSION; 5. SUMMARY AND CONCLUSIONS; FOOTNOTES; APPENDICES; A.H.P. GRICE'S PRINCIPLES OF CONVERSATION; B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS; REFERENCES; The series PRAGMATICS & BEYOND series

    The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake
  2. Television advertising and televangelism
    discourse analysis of persuasive language
    Author: Schmidt, Rosemarie
    Published: 1986
    Publisher:  J. Benjamins Pub. Co., Amsterdam [u.a.] ; EBSCO Industries, Inc., Birmingham, AL, USA

    The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how... more

    Location:
    Bibliothek der Hochschule Mainz, Untergeschoss
    Inter-library loan:
    No inter-library loan

     

    The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake.

     
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    Source: Union catalogues
    Contributor: Kess, Joseph F.
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9789027286291; 9027286299
    RVK Categories: AP 35700 ; ET 760 ; ET 785
    Series: Pragmatics & beyond ; VII:5
    Subjects: Fernsehsendung; Rhetorik; Religion; Werbesendung; Sprache; Stil; Predigt; Fernsehsprache; Fernsehen
    Scope: 1 Online-Ressource (vi, 88 pages)
    Notes:

    Includes bibliographical references (pages 83-88)
  3. Television advertising and televangelism
    discourse analysis of persuasive language
    Published: 1986
    Publisher:  J. Benjamins Pub. Co, Amsterdam

    The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how... more

    Access:
    Aggregator (lizenzpflichtig)

    Location:
    Hochschule Aalen, Bibliothek
    Signature:
    E-Book EBSCO
    Inter-library loan:
    No inter-library loan

    Location:
    Hochschule Esslingen, Bibliothek
    Signature:
    E-Book Ebsco
    Inter-library loan:
    No inter-library loan

    Location:
    Saarländische Universitäts- und Landesbibliothek
    Inter-library loan:
    No inter-library loan

    Location:
    Universitätsbibliothek der Eberhard Karls Universität
    Inter-library loan:
    No inter-library loan

     

    The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake

     
    Export to reference management software   RIS file
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    Content information