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  1. Effizienter verkaufen durch persönlichkeitsbezogene Produktempfehlungen
    Published: 2006
    Publisher:  Center of Market Oriented Product and Production Management, Mainz

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 250809
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783938879207; 3938879203
    Series: Array ; 16
    Subjects: Verkaufsförderung; Beziehungsmarketing; Online-Handel; Agentenbasierte Modellierung; Persönlichkeitspsychologie; Theorie; Deutschland; Personalisierung; Recommendation Agents
    Scope: 70 Bl., graph. Darst., 30 cm
    Notes:

    Literaturverz. Bl. 66 - 70