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Displaying results 1 to 8 of 8.

  1. Muse on Madison Avenue
    classical mythology in contemporary advertising
    Author: Hartigan, Karelisa
    Published: 2002
    Publisher:  Lang, Frankfurt am Main [u.a.]

    Location:
    Universitätsbibliothek Augsburg
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    Location:
    Bayerische Staatsbibliothek
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    Universitätsbibliothek der LMU München
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    Location:
    Universitätsbibliothek Regensburg
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 3631376529; 0820453676
    RVK Categories: FB 5701
    Series: Studien zur klassischen Philologie ; 127
    Subjects: Klassieke talen; Mythologie; Reclame; Wirtschaft; Advertising; Art and industry; Economics; Mythology, Classical; Antike <Motiv>; Mythos <Motiv>; Werbung; Mythologie; Werbegrafik; Mythos; Antike; Rezeption
    Scope: 158 S., Ill. : 21 cm
  2. Muse on Madison Avenue
    Classical Mythology in contemporary advertising
    Author: Hartigan, Karelisa V
    Published: 2002
    Publisher:  Lang, Frankfurt a. M.

    Location:
    Universitäts- und Landesbibliothek Bonn
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    Unlimited inter-library loan, copies and loan

    Location:
    Universitäts- und Landesbibliothek Düsseldorf
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 3631376529
    Series: Studien zur Klassischen Philologie ; 127
    Subjects: USA; Werbegrafik; Antike <Motiv>; Mythos <Motiv>
    Scope: 158 S. : Ill.
  3. Muse on Madison Avenue
    Classical Mythology in contemporary advertising
    Author: Hartigan, Karelisa V.
    Published: 2002
    Publisher:  Lang, Frankfurt a. M.

    Location:
    Universität Bonn, Institut für Klassische und Romanische Philologie, Abteilung für Griechische und Lateinische Philologie, Bibliothek
    Signature:
    C 14/838
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    No inter-library loan

    Location:
    Universitäts- und Landesbibliothek Düsseldorf
    Signature:
    gera780.h329
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 3631376529
    Series: Studien zur Klassischen Philologie ; 127
    Subjects: Antike <Motiv>; Mythos <Motiv>; Werbegrafik
    Scope: 158 S., Ill.
  4. Muse on Madison Avenue
    classical mythology in contemporary advertising
    Author: Hartigan, Karelisa
    Published: 2002
    Publisher:  Lang, Frankfurt am Main [u.a.]

    Location:
    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
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    Location:
    Verbund der Öffentlichen Bibliotheken Berlins - VÖBB
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    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 3631376529; 0820453676
    RVK Categories: FB 5701
    Series: Studien zur klassischen Philologie ; 127
    Subjects: Klassieke talen; Mythologie; Reclame; Wirtschaft; Advertising; Art and industry; Economics; Mythology, Classical; Antike <Motiv>; Mythos <Motiv>; Werbung; Mythologie; Werbegrafik; Mythos; Antike; Rezeption
    Scope: 158 S., Ill. : 21 cm
  5. Muse on Madison Avenue
    classical mythology in contemporary advertising
    Author: Hartigan, Karelisa
    Published: 2002
    Publisher:  Lang, Frankfurt am Main

    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 3631376529
    RVK Categories: AP 17200 ; FB 4018 ; FB 5701 ; LG 9200 ; NH 5200
    Series: Studien zur klassischen Philologie ; 127
    Subjects: Antike; Mythologie; Rezeption; Geschichte 1950-2000; ; USA; Werbung; Mythos <Motiv>;
    Scope: 158 S., Ill., 21 cm
  6. Muse on Madison Avenue
    classical mythology in contemporary advertising
    Author: Hartigan, Karelisa V.
    Published: 2002
    Publisher:  Lang, Frankfurt am Main [u.a.]

    Location:
    Universitätsbibliothek J. C. Senckenberg, Zentralbibliothek (ZB)
    Signature:
    87.221.37
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    Location:
    Universitätsbibliothek Gießen
    Signature:
    000 FB 5701 H329
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    Location:
    Bibliothek der Hochschule Mainz, Untergeschoss
    Signature:
    K 15.1/14
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 3631376529; 0820453676
    RVK Categories: FB 5701
    Series: Studien zur klassischen Philologie ; 127
    Subjects: Werbegrafik; Antike <Motiv>; Mythos <Motiv>; Antike; Mythologie; Rezeption; Werbung
    Scope: 158 S., Ill., 21 cm
  7. Muse on Madison Avenue
    classical mythology in contemporary advertising
    Author: Hartigan, Karelisa V.
    Published: 2002
    Publisher:  Lang, Frankfurt am Main

    Classical mythology frequently serves to promote the good life as defined by American advertising. This book shows how the myths of ancient Greece permeate the persuasive work of Madison Avenue, where advertising promotes a desirable world and... more

    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
    Signature:
    1 A 421944
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    Location:
    Sächsische Landesbibliothek - Staats- und Universitätsbibliothek Dresden
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    Location:
    Gottfried Wilhelm Leibniz Bibliothek - Niedersächsische Landesbibliothek
    Signature:
    2002/3134
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    Location:
    Universitätsbibliothek Heidelberg
    Signature:
    2002 C 767
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    Location:
    Bereichsbibliothek Altertumswissenschaften, Abteilung Klassische Philologie
    Signature:
    U 707/127
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    No loan of volumes, only paper copies will be sent

    Location:
    Universität Konstanz, Kommunikations-, Informations-, Medienzentrum (KIM)
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    Location:
    Leuphana Universität Lüneburg, Medien- und Informationszentrum, Universitätsbibliothek
    Signature:
    02-13514
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    Location:
    Hochschulbibliothek Friedensau
    Signature:
    Rel 178 /005
    Availability information
    158 S. Ill.
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    Location:
    Universitätsbibliothek Rostock
    Signature:
    FB 5701 H329
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    Location:
    Universitätsbibliothek der Eberhard Karls Universität
    Signature:
    17 E 643
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    Classical mythology frequently serves to promote the good life as defined by American advertising. This book shows how the myths of ancient Greece permeate the persuasive work of Madison Avenue, where advertising promotes a desirable world and lifestyle. In antiquity, a community's myths defined and sustained a common social order; in modern times advertising plays this role. The designers of American advertising have turned to classical myth to give shape to their vision of the American dream.

     
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    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    ISBN: 3631376529; 0820453676
    RVK Categories: FB 5701
    Series: Studien zur klassischen Philologie ; Bd. 127
    Subjects: USA; Werbegrafik; Antike <Motiv>; Mythos <Motiv>; ; Griechisch; Latein; Mythos; Rezeption; USA; Werbegrafik; Bildwerbung;
    Scope: 158 S., Ill., 21 cm
  8. Muse on Madison Avenue
    classical mythology in contemporary advertising
    Author: Hartigan, Karelisa V.
    Published: 2002
    Publisher:  Lang, Frankfurt am Main

    Classical mythology frequently serves to promote the good life as defined by American advertising. This book shows how the myths of ancient Greece permeate the persuasive work of Madison Avenue, where advertising promotes a desirable world and... more

    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    Classical mythology frequently serves to promote the good life as defined by American advertising. This book shows how the myths of ancient Greece permeate the persuasive work of Madison Avenue, where advertising promotes a desirable world and lifestyle. In antiquity, a community's myths defined and sustained a common social order; in modern times advertising plays this role. The designers of American advertising have turned to classical myth to give shape to their vision of the American dream.

     
    Export to reference management software   RIS file
      BibTeX file
    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    ISBN: 3631376529; 0820453676
    RVK Categories: FB 5701
    Series: Studien zur klassischen Philologie ; Bd. 127
    Subjects: USA; Werbegrafik; Antike <Motiv>; Mythos <Motiv>; ; Griechisch; Latein; Mythos; Rezeption; USA; Werbegrafik; Bildwerbung;
    Scope: 158 S., Ill., 21 cm