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  1. Using values and ideology in advertising
    problems and solutions
    Author: Buchanan, June
    Published: 2001
    Publisher:  Macquarie Univ., Dep. of Business, Sydney

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 1288 (2001.2)
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 186408667X
    Series: Macquarie business research papers ; 2/2001
    Subjects: Soziale Werte; Ideologie; Werbung; Werbewirkung; Theorie
    Scope: 30 S
    Notes:

    Literaturverz. S. 29 - 30