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  1. TRAVEL WRITING FOR TOURISM AND CITY BRANDING
    urban place writing methodologies.
    Author: Mansfield, Charlie
    Published: 2022
    Publisher:  ROUTLEDGE, [S.l.] ; Taylor & Francis Group, London

    Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a... more

    Access:

    Location:
    Universitätsbibliothek Gießen
    Inter-library loan:
    No inter-library loan

     

    Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers. On a global basis, city councils and destination managers are seeking new ways to commission and sponsor professional content authors as part of place-branding projects for tourism development. Given the increasing prevalence of such content within the tourism industry, this book provides a cohesive overview of literary travel writing, presenting it as an enquiry process that can be applied by writer-researchers to spaces that have value to them. Travel writing is presented as a methodological practice that researchers can learn and apply to their own projects, both in academic settings and in commercial city branding. Examples of literary travel writing are carefully examined throughout and their affects refracted through further work. Enriched with a wealth of case studies, chapters are presented in such a way that readers can take the work as a model for their own projects. This informative and practical volume will be of great interest to students of tourism marketing, destination marketing, place branding and travel writing, as well as current creators of commercial tourism marketing content

     
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    Source: Union catalogues
    Contributor: Potocnik Topler, Jasna
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781000817683; 1000817687; 9781003178781; 1003178782; 9781000817676; 1000817679
    Other identifier:
    Subjects: Travel writing; City promotion; Branding (Marketing)
    Scope: 1 Online-Ressource
  2. Travel writing for tourism and city branding
    urban place writing methodologies
    Author: Mansfield, Charlie
    Published: 2022
    Publisher:  Routledge, [S.l.]

    Access:
    Verlag (lizenzpflichtig)

    Location:
    Universitäts- und Landesbibliothek Sachsen-Anhalt / Zentrale
    Inter-library loan:
    No inter-library loan

    Location:
    Saarländische Universitäts- und Landesbibliothek
    Inter-library loan:
    No inter-library loan
    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Contributor: Potocnik Topler, Jasna (MitwirkendeR)
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781000817683; 1000817687; 9781003178781; 1003178782; 9781000817676; 1000817679
    Other identifier:
    Subjects: Travel writing; City promotion; Branding (Marketing); BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism
    Scope: 1 online resource
  3. TRAVEL WRITING FOR TOURISM AND CITY BRANDING
    urban place writing methodologies.
    Author: Mansfield, Charlie.
    Published: 2022.
    Publisher:  ROUTLEDGE,, [S.l.] :

    Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a... more

    Access:
    Verlag (lizenzpflichtig)

    Location:
    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers. On a global basis, city councils and destination managers are seeking new ways to commission and sponsor professional content authors as part of place-branding projects for tourism development. Given the increasing prevalence of such content within the tourism industry, this book provides a cohesive overview of literary travel writing, presenting it as an enquiry process that can be applied by writer-researchers to spaces that have value to them. Travel writing is presented as a methodological practice that researchers can learn and apply to their own projects, both in academic settings and in commercial city branding. Examples of literary travel writing are carefully examined throughout and their affects refracted through further work. Enriched with a wealth of case studies, chapters are presented in such a way that readers can take the work as a model for their own projects. This informative and practical volume will be of great interest to students of tourism marketing, destination marketing, place branding and travel writing, as well as current creators of commercial tourism marketing content.

     
    Export to reference management software   RIS file
      BibTeX file