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  1. Shoveling smoke
    advertising and globalization in contemporary India
    Author: Mazzarella, William
    Published: 2003
    Publisher:  Duke University Press, Durham

    An inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity more

    Location:
    Hochschulbibliothek Friedensau
    Signature:
    Online-Ressource
    Inter-library loan:
    No inter-library loan

     

    An inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity

     
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 0822385198; 0822331098; 0822331454; 9780822385196; 9780822331094; 9780822331452
    RVK Categories: QG 830
    Subjects: Marketing; Advertising; Consumption (Economics); Advertising; Globalization
    Scope: Online-Ressource (xi, 364 p), ill, 25 cm
    Notes:

    Includes bibliographical references (p. [331]-349) and index

    Electronic reproduction; Available via World Wide Web

    CONTENTS; Illustrations; Acknowledgments; Introduction; 1. Locations: Advertising and the New Swadeshi; 2. Elaborations: The Commodity Image; Part One; 3. Citizens Have Sex, Consumers Make Love: KamaSutra I; 4. The Aesthetic Politics of Aspiration: KamaSutra II; Part Two; 5. Bombay Global: Mobility and Locality I; 6. Bombay Local: Mobility and Locality II; Part Three; 7. Indian Fun: Constructing ''the Indian Consumer'' I; 8. Close Distance: Constructing ''the Indian Consumer'' II; Notes; Works Cited; Index