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  1. Implementing e-commerce strategies
    a guide to corporate success after the dot.com bust
    Author: Epstein, Mark J.
    Published: 2004
    Publisher:  Praeger, Westport, Conn. [u.a.]

    "In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the... more

    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    "In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--BOOK JACKET

     
    Export to reference management software   RIS file
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    Content information
    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    ISBN: 027598463X
    RVK Categories: QR 700 ; QR 760
    Subjects: Electronic commerce; Strategic planning; Business enterprises; Electronic commerce
    Scope: X, 208 S, graph. Darst
    Notes:

    Includes bibliographical references and index

    I: Increasing the return on E-commerce investmentsCharacteristics of E-commerce success -- Corporate and functional E-commerce leadership -- Formulating an E-commerce strategy -- Organizational structure and design for E-commerce -- Management systems for E-commerce success -- Measuring the payoffs of E-commerce investments -- II: Company cases -- Company cases: B2C--retail -- Company cases: B2C--services -- Company cases: B2B -- Achieving success in E-commerce.
  2. Implementing e-commerce strategies
    a guide to corporate success after the dot.com bust
    Author: Epstein, Mark J.
    Published: 2004
    Publisher:  Praeger, Westport, Conn. [u.a.]

    "In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the... more

    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
    Signature:
    1 A 557926
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    A04-2597
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    "In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--BOOK JACKET

     
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Staatsbibliothek zu Berlin
    Language: English
    Media type: Book
    Format: Print
    ISBN: 027598463X
    RVK Categories: QR 700 ; QR 760
    Subjects: Electronic commerce; Strategic planning; Business enterprises; Electronic commerce
    Scope: X, 208 S, graph. Darst
    Notes:

    Includes bibliographical references and index

    I: Increasing the return on E-commerce investmentsCharacteristics of E-commerce success -- Corporate and functional E-commerce leadership -- Formulating an E-commerce strategy -- Organizational structure and design for E-commerce -- Management systems for E-commerce success -- Measuring the payoffs of E-commerce investments -- II: Company cases -- Company cases: B2C--retail -- Company cases: B2C--services -- Company cases: B2B -- Achieving success in E-commerce.