The curricular implications of the German language needs of Irish industry
The objective of this thesis is to explore the German language needs of Irish industry and to draw implications for German for Business curricula development at Third Level. The dramatic increase in the need for foreign language knowledge in Europe...
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The objective of this thesis is to explore the German language needs of Irish industry and to draw implications for German for Business curricula development at Third Level. The dramatic increase in the need for foreign language knowledge in Europe is analysed. Specifically, the upsurge in demand for German in Ireland is put in context. On the supply side, the type of courses where German is offered by the various strands of Third Level institutions (RTCs, DITs, Universities and Private Colleges) is reviewed. General and Special Language are contrasted and the relative weighting of Language for Special Purposes is then examined. Drawing on research studies and on the literature, an attempt is made on the one hand to pinpoint the nature of the special German language skills necessary for Irish Exporting Industry. Three interwoven strands emerge as essential: general language skills, mastery of commercial tasks and the hitherto under-recognised area of intercultural competence. From these findings, implications are put forward for an approach to the content of German for Business curricula which meets the challenges of the multicultural European business environment.
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