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Results for sound studies

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  1. Multimodal Metaphor
    Author: Forceville, Charles J.; Urios-Aparisi, Eduardo
    Published: 2009
    Publisher:  Mouton de Gruyter, [s.l.]

    Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include... more

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    Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized. Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized

     
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 3110205157
    Other identifier:
    RVK Categories: ET 425 ; ET 475 ; ET 840 ; EC 3765
    Edition: 1. Aufl.
    Series: Applications of Cognitive Linguistics [ACL]
    Subjects: pragmatics
    Scope: Online Ressource (5766 KB, 487 S.)
    Notes:

    Description based upon print version of record

    Frontmatter; Table of contents; List of contributors; Preface; Chapter 1. Introduction; Chapter 2. Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research; Chapter 3. Brand images: Multimodal metaphor in corporate branding messages; Chapter 4. Cutting across the senses: Imagery in winespeak and audiovisual promotion; Chapter 5. Interaction of multimodal metaphor and metonymy in TV commercials: Four case studies; Chapter 6. Nonverbal and multimodal manifestations of metaphors and metonymies: A case study

    Chapter 7. Visual metaphor versus verbal metaphor: A unified accountChapter 8. Metaphor in political cartoons: Exploring audience responses; Chapter 9. Image alignment in multimodal metaphor; Chapter 10. Visual metaphoric conceptualization in editorial cartoons; Chapter 11. Anger in Asterix: The metaphorical representation of anger in comics and animated films; Chapter 12. Pictorial metaphors of emotion in Japanese comics; Chapter 13. Words, gestures, and beyond: Forms of multimodal metaphor in the use of spoken language

    Chapter 14. Metonymy first, metaphor second: A cognitivesemiotic approach to multimodal figures of thought in co-speech gestureChapter 15. Music, language, and multimodal metaphor; Chapter 16. The role of non-verbal sound and music in multimodal metaphor; Chapter 17. Multimodal metaphor in classical film theory from the 1920s to the 1950s; Chapter 18. Multimodal expressions of the HUMAN VICTIM IS ANIMAL metaphor in horror films; Backmatter;