Games Industry Management - Anderie, Lutz (Springer Berlin Heidelberg, 2016)
10.1007/978-3-662-49425-7
Keywords: Business; Leadership; Management; Industrial management; E-business; Electronic commerce; E-commerce; Business and Management; Business Strategy/Leadership; Innovation/Technology Management; e-Business/e-Commerce; Führung; Wirtschaft; Computerspielindustrie; Videospiel; Unternehmensgründung; Marketing; Strategisches Management