Managed campaigns and data-augmented auctions for digital advertising - Bergemann, Dirk,Bonatti, Alessandro,Wu, Nianqiang (Centre for Economic Policy Research, 2023)
https://cepr.org/publications/dp18087
Keywords: Graue Literatur; Data; Advertising; Competition; Digital Platforms; Auctions; AutomatedBidding; Managed Advertising Campaigns; Matching; Price Discrimination