Non-Visitor Research - Tröndle, Martin (Springer Fachmedien Wiesbaden, 2022)
9783658351816
Keywords: (stw)Kultursektor; (stw)Zielgruppe; (stw)Verhalten; (stw)Kulturmanagement; (Produktform)Electronic book text; (BISAC Subject Heading)BUS035000; (BISAC Subject Heading)KJ; (BISAC Subject Heading)SOC026000; (BIC subject category)JHB; (BIC subject category)JHBL; audience development; out reach; strategisches Management; Non-Visitor Research; Visitor Research; Cultural Education; Cultural Management; Cultural Policy; Cultural Organization; strategic management; (Springer Nature Marketing Classification)B; (Springer Nature Subject Code)SC525000: International Business; (Springer Nature Subject Code)SCX22060: Sociological Theory; (Springer Nature Subject Code)SCX22020: Organizational Studies; Economic Sociology; (Springer Nature Taxonomy)5543: International Business; (Springer Nature Taxonomy)4469: Sociological Theory; (Springer Nature Taxonomy)4376: Economic Sociology; (Springer Nature Subject Collection)SUCO41169: Business and Management; (lcsh)International business enterprises.; (lcsh)Sociology.; (lcsh)Economic sociology.; Kulturelle Einrichtung; Benutzerforschung; Publikum; Motivation; Kulturmanagement; Zielgruppe; Verhalten