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Displaying results 151 to 175 of 348.

  1. Akquisition neuer Zielgruppen
    integriertes Management von Aquisitions- und Spill-Over-Potentialen
    Author: Koch, Markus
    Published: 2006

    Location:
    Staats- und Universitätsbibliothek Bremen
    Signature:
    11a bwl 420/291
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    Niedersächsische Staats- und Universitätsbibliothek Göttingen
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    DISS 2006 A 2950
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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    A/446294
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    Thüringer Universitäts- und Landesbibliothek
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    WIR:OM:320:K76::2006
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    A 247017
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    Other identifier:
    3134
    RVK Categories: QP 621 ; QP 620
    Subjects: Konsumgütermarketing; Zielgruppe; Marktsegmentierung; Beziehungsmarketing; Handelsmarke; Spillover-Effekt; Kfz-Industrie; Theorie; Deutschland; Minderheit
    Scope: XIII, 294 S, Ill., graph. Darst
    Notes:

    St. Gallen, Univ., Diss., 2005
  2. Handbook on tourism market segmentation
    maximising market effectiveness
    Published: 2007
    Publisher:  World Tourism Organization, Madrid

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    Sächsische Landesbibliothek - Staats- und Universitätsbibliothek Dresden
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    Fachhochschule Westküste, Hochschule für Wirtschaft und Technik, Hochschulbibliothek
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    QQ 960 H237
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    Fachhochschule Westküste, Hochschule für Wirtschaft und Technik, Hochschulbibliothek
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    QQ 960 H237+2
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    Fachhochschule Westküste, Hochschule für Wirtschaft und Technik, Hochschulbibliothek
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    QQ 960 H237+3
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    C 255283
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9789284412075; 9789299003466
    Other identifier:
    9789284412075
    RVK Categories: QQ 960 ; QQ 900
    Subjects: Tourismus; Marktsegmentierung; Tourismusmarketing; Welt; Tourism
    Scope: XIV, 120 S., graph. Darst.
    Notes:

    Literaturverz. S. 115 - 120
  3. Gender, design and marketing
    how gender drives our perception of design and marketing
    Author: Moss, Gloria
    Published: 2009
    Publisher:  Gower, Farnham [u.a.]

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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    8/12877
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    Hochschule für Angewandte Wissenschaften Hamburg, Hochschulinformations- und Bibliotheksservice (HIBS), Fachbibliothek Technik, Wirtschaft, Informatik
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    Bwl 410 117
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    Bibliothek im Kurt-Schwitters-Forum
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    DES 5 /123
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    Campusbibliothek Bergheim der Universität
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    WS/QP 620 M913
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    Bibliothek LIV HN Bildungscampus
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    QP 621 11
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    Universitätsbibliothek Kiel, Zentralbibliothek
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    Bj 9060
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    A09-2324
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    Universitätsbibliothek Mannheim
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    200 QW 300 M913
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    Hochschule Osnabrück, Bibliothek Campus Westerberg
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    QBO 145 729
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9780566087868; 0566087863
    RVK Categories: QW 300 ; QP 620 ; QV 221 ; QP 600
    Series: Intellectual property, theory, culture
    Subjects: Marketingmanagement; Konsumentenverhalten; Geschlechterforschung; Gleichstellungspolitik; Consumer behavior; Marketing; Commercial art; Marktsegmentierung; Marketing; Geschlechtsunterschied; Frau; Verbraucherverhalten; Einfluss; Design; Market segmentation; Women consumers
    Scope: XX, 245 S., graph. Darst.
    Notes:

    Literaturverz. S. [209] - 235

    Hier auch später erschienene, unveränderte Nachdrucke***Unchanged reprints that were published later are included here
  4. Music or hi-tech lovers?
    an empirical analysis of the digital music market in Italy
    Published: 2008

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    Keine Speicherung
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Quaderni di ricerca / [Università Politecnica delle Marche, Dipartimento di Economia] ; 324
    Subjects: Musikwirtschaft; Electronic Commerce; Digitale Musik; Konsumentenverhalten; Marktsegmentierung; Technischer Fortschritt; Italien
    Scope: Online-Ressource, 40 S., Text, graph. Darst.
  5. Essays on econometric analysis of price and volatility behavior in asset markets
    Author: Zhu, Jie
    Published: 2008
    Publisher:  School of Economics and Management, Aarhus

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    C 256516
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    Source: Union catalogues
    Language: English
    Media type: Dissertation
    Format: Print
    ISBN: 9788790117535
    Series: PhD thesis / School of Economics and Management, University of Aarhus ; 2008,2
    Subjects: Aktienmarkt; ARCH-Modell; Börsenkurs; Kapitaleinkommen; Volatilität; Marktsegmentierung; Finanzkrise; China; Asiatisch-pazifischer Raum; Welt
    Scope: X, 164 S., graph. Darst.
    Notes:

    Enth. 4 Beitr

    Zugl.: Aarhus, Univ., Diss., 2007
  6. A tale of two platforms
    dealer intermediation in the European sovereign bond market
    Author: Dunne, Peter G.; Hau, Harald; Moore, Michael J.
    Published: 2008
    Publisher:  Centre for Economic Policy Research, London

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 32 (6969)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Array ; 6969
    Subjects: Rentenmarkt; Wertpapierhandel; Zinsstruktur; Adverse Selektion; Marktsegmentierung; EU-Staaten
    Other subjects: Array; Array
    Scope: 44 S., graph. Darst.
  7. Aesthetics in marketing
    Author: Baisya, Rajat K.
    Published: 2008
    Publisher:  Response, Los Angeles [u.a.]

    Location:
    Staats- und Universitätsbibliothek Bremen
    Signature:
    a bwl 441.5 5jd/102
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9780761935957; 9788178297569
    Subjects: Market segmentation; Consumers' preferences; New products; Aesthetics; Marketing; Marktsegmentierung; Verbraucher; Präferenz; Neues Produkt; Ästhetik
    Scope: 313 S, Ill., graph. Darst
    Notes:

    Includes index
  8. Regulating a multi-utility firm
    Author: Calzolari, Giacomo; Scarpa, Carlo
    Published: 2007
    Publisher:  Centre for Economic Policy Research, London

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 32 (6238)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    RVK Categories: QB 910
    Series: Array ; 6238
    Subjects: Versorgungswirtschaft; Marktsegmentierung; Wettbewerb; Asymmetrische Information; Deregulierung; Externer Effekt; Wirtschaftsmodell; Public utilities; Diversification in industry
    Scope: 30 S.
  9. Fragmenter une activité à risque
    Published: July 2007
    Publisher:  OFCE, Paris

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 332 (2007.19)
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    Source: Union catalogues
    Language: French
    Media type: Book
    Format: Online
    Series: Document de travail OFCE ; 2007,19
    Subjects: Elektrizitätswirtschaft; Markt; Marktsegmentierung; Risiko; Kostenanalyse; Theorie
    Scope: Online-Ressource, 19 S., Text, graph. Darst.
  10. Segmented asset markets and optimal exchange rate regimes
    Author: Lahiri, Amartya; Singh, Rajesh Kumar; Végh, Carlos A.
    Published: 2007
    Publisher:  National Bureau of Economic Research, Cambridge, Mass.

    This paper revisits the issue of the optimal exchange rate regime in a flexible price environment. The key innovation is that we analyze this question in the context of environments where only a fraction of agents participate in asset market... more

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    W 1 (13154)
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    ifo Institut für Wirtschaftsforschung an der Universität München, Bibliothek
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    82/766 B-13154
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    This paper revisits the issue of the optimal exchange rate regime in a flexible price environment. The key innovation is that we analyze this question in the context of environments where only a fraction of agents participate in asset market transactions (i.e., asset markets are segmented). Under this friction, alternative exchange rate regimes have different implications for real allocations in the economy. In particular -- and contrary to standard results under sticky prices -- we show that flexible exchange rates are optimal under monetary shocks and fixed exchange rates are optimal under real shocks. "This paper revisits the issue of the optimal exchange rate regime in a flexible price environment. The key innovation is that we analyze this question in the context of environments where only a fraction of agents participate in asset market transactions (i.e., asset markets are segmented). Under this friction, alternative exchange rate regimes have different implications for real allocations in the economy. In particular -- and contrary to standard results under sticky prices -- we show that flexible exchange rates are optimal under monetary shocks and fixed exchange rates are optimal under real shocks"--National Bureau of Economic Research web site

     
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: NBER working paper series ; 13154
    Subjects: Wechselkurssystem; Finanzmarkt; Marktsegmentierung; Schock; Geldpolitik; Theorie
    Scope: 30 S.
    Notes:

    Literaturverz. S. 29 - 30

    Internetausg.: papers.nber.org/papers/w13154.pdf - lizenzpflichtig
  11. Geographical segmentation of US capital markets
    Author: Becker, Bo
    Published: 2005

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    B 354172
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    Source: Union catalogues
    Language: English
    Media type: Dissertation
    Format: Print
    Subjects: Bank; Kreditmarkt; Marktsegmentierung; Regionales Cluster; USA
    Scope: VI, 72 S., graph. Darst.
    Notes:

    Kopie, ersch. im Verl. UMI, Ann Arbor, Mich

    Zugl.: Chicago, Ill., Univ. of Chicago, Graduate School of Business, Diss., 2005
  12. Essays in financial economics
    Author: Spiro, Daniel
    Published: 2003

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    B 356146
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    Source: Union catalogues
    Language: English
    Media type: Dissertation
    Format: Print
    Subjects: Anlegerschutz; Coase-Theorem; Theorie; Mexiko; Fremdkapital; Unternehmenswert; Finanzmarkt; Marktsegmentierung; Marktstruktur; Theorie; Welt
    Scope: IX, 110 S.
    Notes:

    Kopie, ersch. im Verl. UMI, Ann Arbor, Mich. - Enth. 3 Beitr

    Zugl.: Cambridge, Mass., Harvard Univ., Dep. of Economics, Diss., 2003
  13. Identification of segments of European banks with a latent class frontier model
    Published: Oct. 2007
    Publisher:  CESifo, München

    Location:
    Staats- und Universitätsbibliothek Bremen
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    Niedersächsische Staats- und Universitätsbibliothek Göttingen
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 10419/26155
    RVK Categories: QB 910
    DDC Categories: 330
    Series: Array ; 2110
    Subjects: Bank; Marktsegmentierung; Technische Effizienz; Bankenregulierung; EU-Staaten
    Scope: Online-Ressource, 21 S. = 146 KB, Text
  14. Identification of segments of European banks with a latent class frontier model
    Published: Sept. 2007
    Publisher:  Brunel Univ. West London, Brunel Business School, Uxbridge

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 1660 (07.19)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Economics and finance working papers / Brunel University West London, Brunel Business School ; 07-19
    Subjects: Bank; Marktsegmentierung; Technische Effizienz; Bankenregulierung; EU-Staaten
    Scope: Online-Ressource, 20 S., Text
  15. Correlation vs. causality in stock market comovement
    Published: 07 Dec, 2007
    Publisher:  SFB 649, Economic Risk, Berlin

    This paper seeks to disentangle the sources of correlations between high-, mid- and low-cap stock indexes from the German prime standard. In principle, such comovement can arise from direct spillover between the variables or due to common factors. By... more

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    Staats- und Universitätsbibliothek Bremen
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    This paper seeks to disentangle the sources of correlations between high-, mid- and low-cap stock indexes from the German prime standard. In principle, such comovement can arise from direct spillover between the variables or due to common factors. By standard means, these different components are obviously not identifiable. As a solution, the underlying study proposes specifying ARCH-type models for both the idiosyncratic innovations and a common factor, so that the model structure can be identified through heteroscedasticity. The seemingly surprising result that smaller caps have higher influence than larger ones is explained by asymmetric information processing in financial markets. Broad macroeconomic information is shown to enter the common factor rather than the segment-specific shocks. -- Identification ; Spillover ; Common Factor ; Structural EGARCH ; DAX

     
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 10419/25236
    Series: SFB 649 discussion paper ; 2007,064
    Subjects: Börsenkurs; Aktienindex; Marktsegmentierung; Spillover-Effekt; Korrelation; Kausalanalyse; Deutschland
    Scope: Online-Ressource, 18 S., Text, graph. Darst.
  16. Tax rate variability and public spending as sources of indeterminacy
    Author: Lloyd-Braga, Teresa; Modesto, Leonor; Seegmuller, Thomas
    Published: 2006
    Publisher:  Centre for Economic Policy Research, London

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    W 32 (5796)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Array ; 5796
    Subjects: Öffentliche Ausgaben; Externer Effekt; Steuerpolitik; Finanzmarkt; Marktsegmentierung; Wirtschaftsmodell
    Scope: 30, [7] S., graph. Darst.
  17. Essays on asset pricing, consumption and wealth
    Author: Li, Qi
    Published: 2004

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    B 353783
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    Source: Union catalogues
    Language: English
    Media type: Dissertation
    Format: Print
    Subjects: CAPM; Marktsegmentierung; Portfolio-Management; Wohlfahrtsanalyse; Theorie; Sterblichkeit; Bevölkerungsentwicklung; Alternde Bevölkerung; Theorie
    Scope: XVI, 134 S., graph. Darst.
    Notes:

    Kopie, ersch. im Verl. UMI, Ann Arbor, Mich. - Enth. 4 Beitr

    Zugl.: Stanford, Calif., Univ., Dep. of Management Science and Engineering, Diss., 2004
  18. The effects of bond supply uncertainty on the leverage of the firm
    Published: 2007
    Publisher:  INSEAD, Fontainebleau

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 40 (2007.57)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Array ; 2007,57
    Subjects: Kreditrisiko; Institutioneller Investor; Kapitalanlage; Unternehmensanleihe; Kapitalstruktur; Marktsegmentierung; Kreditmarkt; Panel; Schätzung; Welt
    Scope: Online-Ressource, 60 S., Text, graph. Darst.
  19. Networks, network externalities and market segmentation
    Published: Apr. 2004
    Publisher:  CDE, New Delhi

    Location:
    Niedersächsische Staats- und Universitätsbibliothek Göttingen
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    W 1606 (124)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Working paper / Centre for Development Economics, Department of Economics, Delhi School of Economics ; 124
    Subjects: Unternehmensnetzwerk; Netzwerkökonomik; Gruppenentscheidung; Preiswettbewerb; Marktsegmentierung; Theorie
    Scope: Online-Ressource, 20 p., text
  20. On the segmentation of markets
    Author: Jacquet, Nicolas Laurent; Tan, Serene
    Published: 2005

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    W 1099 (477)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Array ; 477
    Subjects: Prinzipal-Agent-Theorie; Marktsegmentierung; Marktstruktur
    Scope: 33 S, graph. Darst
  21. Extern segmentierte Laddering-Daten: Wann sind Segmentvergleiche zulässig und wann Unterschiede zwischen Segmenten signifikant?
    Ein Vorschlag für einen Homogenitätstest
    Published: 2005
    Publisher:  Univ., Gießen

    Location:
    Leibniz-Institut für Agrarentwicklung in Transformationsökonomien, Bibliothek
    Signature:
    A 4.3.2 Exte
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 513 (75)
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    Series: Agrarökonomische Diskussionsbeiträge ; 75
    Subjects: Marktforschung; Stichprobenerhebung; Marktsegmentierung; Statistischer Test; Befragung; Means-Ends-Chains
    Scope: 62, III S., Ill.
  22. Alternativen zum Rabatt
    wie viel Wertschätzung erzielen Promotions im Automobilhandel? : Ein methodischer Ansatz zur Vermeidung der Rabattspirale
    Author: Bauer, Hans H.; Görtz, Gunnar; Exler, Stefanie
    Published: 2005
    Publisher:  Inst. für Marktorientierte Unternehmensführung, Univ., Mannheim

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 244292
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 389333324x
    RVK Categories: QR 524 ; QP 622
    Series: Reihe: Management Know-how ; M99
    Subjects: Kfz-Gewerbe; Verkaufsförderung; Werbewirkung; Konsumentenverhalten; Marktsegmentierung; Deutschland
    Scope: 28 Bl, Ill
  23. Local network externalities and market segmentation
    Published: Apr. 2005
    Publisher:  Univ. of Warwick, Dep. of Economics, Coventry

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 53 (725)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Series: Warwick economic research papers ; 725
    Subjects: Netzwerkökonomik; Marktsegmentierung; Theorie
    Scope: Online-Ressource, 27 p., text
  24. Internes Rating spezieller Kundensegmente bei den Banken in Mecklenburg-Vorpommern, unter besonderer Berücksichtigung von Nonprofit-Organisationen
    Published: 2005
    Publisher:  Hochschule, Fachbereich Wirtschaft, Wismar

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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    Landesbibliothek Mecklenburg-Vorpommern Günther Uecker im Landesamt für Kultur und Denkmalpflege
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    Hochschule Wismar, University of Applied Sciences: Technology, Business and Design, Hochschulbibliothek
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    Source: Union catalogues
    Language: German
    Media type: Ebook
    Format: Online
    ISBN: 3910102662
    Series: Wismarer Diskussionspapiere ; 2005,10
    Subjects: Kreditwürdigkeit; Firmenkundengeschäft; Marktsegmentierung; Nonprofit-Organisation; Krankenhaus; Deutschland; Mecklenburg-Vorpommern
    Scope: Online-Ressource, 50, 6 p., text, ill
    Notes:

    Record-last-verified: 09-08-05
  25. Increasing compatibility as a competitive tool
    Published: Febr. 2005
    Publisher:  INSEAD, Fontainebleau

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 40 (2005.18)
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Edition: rev
    Series: Array ; 2005,18
    Subjects: Produktdifferenzierung; Marktsegmentierung; Produktgestaltung; Wettbewerbsstrategie; Theorie
    Scope: Online-Ressource, 36 p., text, ill